Sunday, June 22, 2008

June Book of the Month: Whoever makes the most mistakes Wins

So I just finished reading this great book Whoever makes the Most Mistakes Wins By Richard Farson & Ralph Keyes and it goes into depth on why many great businesses successes in the U.S. would not be possible if they hadn't failed at least initially.

In the book they bring up the fact that things like post-it notes & Scotchgard were born out of failed attempts to create other products. They also present several case studies where big successful companies - like IBM - that did NOT accept failure in their corporate culture were unable to change when needed and thus began to fail anyway because they were so focused on maintaining their prior success - while competitors were looking for new more innovative areas to succeed in.

Towards the end of the book they begin to make some sports analogies. One in particular is a story about Michael Jordan and how he was cut from his varsity High school basketball team because his coach thought "he wasn't that good" - Jordan went home depressed yet determined to do better the next year, and I think we all know how that one turned out.

I have to say I really like this book. I would definitely recommend it to anyone considering whether or not to do something slightly risky - it may change your whole attitude.

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